Each scruff, crease and sole marks tells a story of moments lived, milestones achieved and memories cherished. That's the ethos behind our newest campaign.

"Wear Your Own Story" shot by Amani Azlin, shows off well-worn Nelly's which are like, years ago, fully worn-in sandals and shoes by our leading ladies. Instead of looking raw, the result is artistic and personal, reminding us that every pair has a story worth sharing.