Artisan : Madam Chen
Photographed by Amani Azlin Interviewed and Edited by Chew Siew Keat It's a quiet morning in the outskirts of Ampang. A green metal sliding door slides open revealing a factory within a series...
SS22: Journey in Grace (Grounded)
Photographed by Amani Azlin
Feet stands closest to earth. You carry clothes, but shoes carry you.
Our SS22 campaign, Journey in Grace (Grounded) was inspired by the renewed journey of the brand, as we do our best to accept change and form a new sense of self, negotiating a new kind of reality. It was a profound time for reflection and reset as we find our footing with a refreshed vision, a decade from when we started in 2012.
Our campaign aims to showcase different types of feet and woman that champion our push for inclusivity. The open casting was done on Instagram.
Available from sizes 34 to 42, the collection features re-worked classics and best-sellers from the past collections, updated in new materials and colour.
Nurliyana Rosli with the Kesuma Pleated Heel Mules in Cool Grey
Nurliyana Rosli in Dhia Strappy Heel Sandals in Cinnamon
Yvonne Chong in Elena Tubular Flat Sandals
Yvonne Chong in Salma Oval Point Heel Sandals in Sage Green
Rocyie Wong in Aurora Flat Mules in Pink
Sara Hussin in Eva Tubular Strap Flat Sandals
Sara Hussin in Aurora Heel Mules in Off White
Special thanks to:
| Executive Producer | Nelissa Hilman |
| Producer | Chew Siew Keat |
| Assistant Producer | Norsharina Aziz |
| Stylist | Jonathan Liang |
| Photographer | Amani Azlin |
| Photography Assistant | Saiful Azwan |
| Lighting | Zoell Bazil |
| Social Media | Nadine Jasmine (Sebenar Studio) |
| Cheryl Lee | |
| Art Team | Irfan Al Juffry (Perceive Enterprise) |
| Farahani Mahdi | |
| Talents | Sara Hussin |
| Rocyie Wong | |
| Yvonne Chong | |
| Nurliyana Rosli |
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